Frozen Food Retailer Picard Eyes Expansion In Switzerland

By Publications Checkout
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Frozen Food Retailer Picard Eyes Expansion In Switzerland

French frozen food chain Picard has seen its first Geneva store secure a daily customer base of more than 150 shoppers, resulting in speculation that the company will open a second outlet in the Swiss city, TribunedeGenè reports.

The managing director of Picard Switzerland, Nicolas Prince, has said that the product lines responsible for the store’s success are vegetable SKUs, ready-to-eat-meals, and apéritif products.

Opened six months ago, the store offers 700 of Picard’s 1,300 SKUs, and spans 200 square metres.

Without revealing the exact location, Picard has said that it envisions the opening of another store in Geneva ’over the course of 2018.’

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.


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