One in six Hungarian consumers already ordered grocery products online for home delivery, according to a study conducted by Nielsen. Also, more than half of consumers say they are willing to use online ordering and delivery in the future.
As many as 52 per cent of Hungarian respondents said that going to the grocery store is an enjoyable and engaging experience for them. Mineral waters, pasta, coffee and cheese top the list of grocery products Hungarian customers are buying online, Nielsen said.
The survey polled 30,000 online respondents in 60 countries to understand how digital technology will shape the retail landscape of the future. The report looks at how consumers are using technology and offers insights into how retailers and manufacturers can use flexible retailing options to improve the shopping experience and drive increased visitation and sales across channels.
“The connected commerce era has arrived,” said Patrick Dodd, a Nielsen spokesperson. “Consumers are no longer shopping entirely online or offline; rather, they’re taking a blended approach, using whatever channel best suits their needs. The most successful retailers and manufacturers will be at the intersection of the physical and virtual worlds, leveraging technology to satisfy shoppers however, wherever and whenever they want to shop.”
The Nielsen Global Retail Format Preferences Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by László Juhász.
