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Italian Discounters See 10.5% Sales Growth In June

By Branislav Pekic
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Italian Discounters See 10.5% Sales Growth In June

The turnover in the Italian FMCG sector reached €11.8 billion in June 2022, growing by 8% on last year’s performance and 5.2% on a like-for-like basis, according to Nielsen IQ data.

Theoretically, inflation amounted to around +7.9% in June, but changes in the choice of products in the shopping cart and the shopping channel reduced the impact by 0.6%, bringing real price changes to 7.3%, compared to 5.4% in May.

Discount stores led growth (+10.5%), followed by supermarkets (+8.9%) and home and personal specialists (+7.6%) when compared to June 2021.

The percentage of sales on promotion in June remained unchanged compared to May at 22.9%, but was lower than the same period in 2021 (-2.5%).

Private-Label Products

Consumption of private-label products in all channels (supermarkets, hypermarkets and discounters) reached 29.8%, confirming growing demand for private label products.

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In their shopping carts, Italians preferred packaged FMCG goods (+8.7%) and fresh food (+8%), while sales of non-food products increased by 0.5%.

The most dynamic fresh food categories were meat and poultry (+10.2%) and bread, pastry and pasta (+16.1%), while fish saw a 6.9% decline.

At product level, fresh desserts, sunflower oil and meat led the NielsenIQ Top10 ranking.

Packaged products alone saw 8.8% growth in value and 1.4% in volume in June 2022.

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Looking ahead, the managing director of NielsenIQ Italia, Luca De Nard, warned that the worsening economic conditions in Italy could negatively impact consumer spending.

Meanwhile, FMCG prices increased by 6.9% year-on-year across Europe and 7.5% year-on-year in the UK in the 12 weeks ended 24 April 2022, data from NielsenIQ unveiled.

Read More: Italy’s Maiora Sees Profit Up 43% In FY 2021

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

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