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Lidl Opens New ‘Loft’ Concept Store In Calais

By Steve Wynne-Jones
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Lidl Opens New ‘Loft’ Concept Store In Calais

Lidl France has unveiled a new store concept, dubbed ‘Loft’, in Calais, which is positioned as a testing ground for new concepts.

The store, which is located on Avenue de Saint-Éxupéry, midway between Calais and Marck, offers wider aisles and more than 1,600 products.

It has also placed emphasis on energy saving concepts, with heat reduction and waste recycling measures in-store, and charging points for electric vehicles.

The store has announced that it will ‘test’ a new concept in the store every Sunday, in order to gauge consumer demand. It has hired a team of students to assist with the rollout of these pilot projects.

Lidl already operates two other stores in the French town of Calais.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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