Lidl Switzerland has announced plans to expand its 'Veggie Block' concept to approximately 140 outlets across the country.
The 'Veggie Block' is a specially marked shelf dedicated to vegetarian and vegan products and has been set up in 53 Lidl stores in Switzerland.
These products are placed in the refrigeration area and have special shelf labelling, the retailer added.
The initiative aims to organise vegan and vegetarian products in one area instead of placing them in different parts of the store.
The vegetarian and vegan assortment includes various meat substitutes, ready meals, salads, as well as milk and yoghurt alternatives.
Elsewhere, the discounter also continues to expand its organic range and strengthen its commitment to organic farming.
In 2019, Lidl Switzerland reported a 48% growth in turnover from its range of organically produced food.
The sales of organic products in Lidl quadrupled over the last five years, the company added.
Its Bio Organic label, which manufactures products according to the Bio Suisse guidelines, comprises around 300 SKUs.
The retailer offers up to 40 organic products in the fruit and vegetables department, while one-third of its fresh beef offering is also organic.
In addition, Lidl Switzerland organises four major 'organic weeks' every year featuring more than 100 other organic products.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.