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Maxima Latvija SIA Names Tomas Rupšys As New CEO

By Dayeeta Das
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Maxima Latvija SIA Names Tomas Rupšys As New CEO

Maxima Grupė has announced the appointment of Tomas Rupšys as the new chief executive officer of Maxima Latvija SIA.

He has also joined the management board of Maxima Grupė UAB, the company added.

CEO and chairman of the board of Maxima Grupė, Mantas Kuncaitis, said, “I am happy to welcome Tomas Rupšys to Maxima group of companies. He has broad experience in retail across multiple European markets.

“I believe that with Tomas Rupšys’ leadership, Maxima Latvija will be able to excel in the increasingly dynamic market environment and meet the highest expectations of our customers.”

An Experienced Professional

Rupšys is an experienced professional who most recently led the Estonian operations of Euroapotheca, a part of Vilniaus Prekyba Group.


Before this, he was the managing director of Lenus Trading Ltd., a UK-based company that owns a grocery store network operating under a franchise concept.

Commenting on his new role, Rupšys said, “I welcome the opportunity to lead Maxima Latvija and appreciate the trust placed in me. My most immediate priority now is the safety and needs of our customers and employees throughout this challenging pandemic period.

“In the longer term, I believe we should put even more emphasis towards enhancing efficiency, simplifying operations and decision-making, and, above all, customer-focussed mindset all across the organisation.”

Rupšys succeeds Viktors Troicins, who has decided to leave the company.


Troicins joined Maxima Latvija in 2016 as one of the board members and chief commercial officer and worked his way to take up the role of CEO and sole board member.

Kuncaitis commented, “I also want to sincerely thank Viktors Troicins, who took the lead of Maxima Latvija at the time the pandemic emerged and has successfully managed the challenges faced during this time.”

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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