Retail

New Convenience Store Format Arrives In Italy

Share this article

A new convenience store format is being rolled out in Italy, offering consumers the possibility of round-the-clock shopping, seven days a week, according to media reports.

The first Slipop store opened its doors on 30 September in Monterotondo, near Rome.

The cashierless stores will be located in strategic urban locations, such as large apartment buildings, gyms, and small squares.

The outlets will be housed in former newsstands converted to this modern format, or inside large apartment buildings.

Product Assortment

Slipop guarantees the availability of high-quality products ranging from food, ready meals, and fresh and zero-kilometre food items to household goods and detergents, offered at prices identical to those of traditional retail channels.

The so-called ‘modern pantries’ are aimed at those who do not have time to shop for groceries, or have just run out of milk or coffee.

It is also convenient for those who want a break from work to indulge in a snack without standing in a queue, and the elderly, who do not have the possibility of moving easily around the city.

Besides in-person shopping, Slipop also offers newspapers and magazines, and the possibility of picking up groceries through the Supermercato.casa application.

Slipop ensures a secure shopping environment by using video surveillance systems.

Slipop is promoted by Chiama, the Italian company that created the Supermercato.casa app and the developer of a larger project called Food on the Move, which allows customers to choose the shopping option that best suits their needs.

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2022. All rights reserved. Developed by Square1 and powered by PublisherPlus.com