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One Fifth Of Germans Interested In Vegan Food, Survey Finds

By Dayeeta Das
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One Fifth Of Germans Interested In Vegan Food, Survey Finds

One in five people in Germany (20.5%) is interested in a vegan lifestyle and has eaten vegan food at least occasionally, according to a new survey by Kaufland.

Almost every third person (27.7%) has eaten plant-based foods for more than six years, data showed, with animal welfare (65.3%), environmental and climate protection (54.2%) and health (31.3%) cited as the top reasons for turning to plant-based products.

Milk alternatives, meat substitutes and vegan sausages are the most sought after products, according to the survey.

Around 84.9% respondents said they find it easier to eat vegan.

Robert Pudelko, head of sustainability purchasing at Kaufland Germany, explained, "For us, people who eat a vegan diet are an important and growing customer group. With our large vegan range, we make it easier for them to choose plant-based foods.

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"Our own brand, K-take it veggie, also offers numerous substitute products, with which we support our customers in a vegan diet."

Vegan Food

Currently, Kaufland offers up to 80 vegan SKUs under its K-take it veggie brand.

In addition, its assortment includes various branded vegan products, comprising more than 400 fruit and vegetable SKUs.

Like in other years, the company is supporting Veganuary, a worldwide campaign to encourage people to eat vegan in January.

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The retailer has teamed up with nutritionist Dr Alexa Iwan and chef Verena Leister, to provide tips and inspiration on social media on how to embrace a vegan diet.

It has also added more than 300 vegan and vegetarian recipes to its website.

© 2023 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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