More than four-fifths of consumers (84%) consider the health and wellness benefits of fresh food despite concern over rising food prices, a new study by Deloitte has unveiled.
The study entitled Fresh Food as Medicine for the Heartburn of High Prices examines the impact of inflation on consumers' food purchases and how fresh food producers and grocers can adapt to drive new opportunities.
The report is based on a survey conducted in July 2022 of 2,054 adults (aged 18 to 70) who influence fresh food purchases in their households.
