Retail

Plus Rolls Out New Range Of Ready Meals

By Dayeeta Das
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Dutch retailer Plus has introduced a new range of new ready to help customers looking for simple and fresh convenience food.

The Uit de keuken van Plus (From the Plus kitchen) range offers 17 ready-to-eat fresh meal options based on authentic recipes made of high-quality ingredients. 

The assortment is divided into four segments: the World Kitchen, the Dutch, Oriental and Italian Meals and available at all Plus stores, the retailer added.

Alternative To Cooking

The meals are competitively priced and offer an alternative to cooking for people who are working during the pandemic, such as those in the health care sector.

Ginette Ykema, senior category manager at Plus Retail, said, “I am very proud of this launch because we not only offer convenience with these meals, but have also looked closely at their nutritional value. Where you normally have to stand in the kitchen for a long time, you can now quickly eat fresh food from the Plus Kitchen.”

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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