German drugstore chain Rossmann has announced a collaboration with SPAR Austria as it seeks to offer its products in more international markets.
As part of the collaboration, products of the Rossmann brand will be available in approximately 1,500 SPAR, EUROSPAR and INTERSPAR stores in Austria.
An additional 1,500 stores belonging to SPAR Austria in Hungary, Slovenia, Croatia, and northern Italy will introduce Rossmann's products.
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"The Rossmann brands are making inroads into other European countries beyond our own brick-and-mortar business and are establishing themselves as an international brand," said Raoul Roßmann, spokesperson for the management board.
"In the family-owned company SPAR, we have a strong partner at our side who has great confidence in us and the quality of our products."
The rollout will commence with Isana's care range, which caters to various categories, such as skincare, haircare, face and body care, among others.
'Good Alternative To Established Brands'
Markus Kaser, board member for purchasing and marketing at SPAR said, "We have been looking for a long time for an inexpensive, but also a really good alternative to the established brands in the body care sector.
"Rossmann is a family-owned company like SPAR Austria and we immediately had a good basis for discussion at eye level. We are convinced that Isana products will be very well received by our customers."
In Switzerland, Rossmann has collaborated with discount supermarket chain Denner to distribute its products.
Making products available beyond the company's stores has proven to be a successful concept, and Rossmann plans to expand the initiative.
In March, it concluded a similar deal with the Chinese supermarket chain Freshippo.
© 2023 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
