Russian tech giant Yandex has launched food delivery service Yandex Eats in Armenia, delivering on a promise to develop its e-commerce offering after selling some other business lines to rival VK.
Yandex last month agreed to sell its news aggregator, content platform Zen and homepage yandex.ru to state-controlled VK in a move that is expected to tighten the government's grip on the internet.
That deal, which closed on Monday after receiving regulatory approval, saw Yandex acquire VK's Delivery Club food delivery service, complementing its e-grocery and food delivery Yandex Eda offering, which includes Yandex Eats.
"Entering foreign markets is one of the priorities of Yandex's foodtech-business," Roman Maresov, head of Yandex Eda, said in a statement. "Yandex Eda already operates in Kazakhstan and Belarus.
'Localising The Service'
"Thanks to closing the deal on purchasing Delivery Club, we will be able to allocate more resources on localising the service, which is needed to launch in new countries," he said.
Yandex Eats has launched in Armenia in test mode, with 100 restaurants connected.
Like many Russian business, Yandex, which dominates Russia's internet search and ride-hailing sectors, has faced significant hurdles since Moscow sent tens of thousands of troops into Ukraine on 24 February. Yandex was not directly sanctioned by the West, but some top managers were.
Yandex in August estimated the size of Russia's food delivery market at RUB 650 billion ($11 billion) in 2021 and sees annual growth of 20%.