Spanish retailer Dia has launched a new corporate brand that combines all of the company's commercial banners, according to media reports.
Spokespersons from the company told El Economista that the new image aims to reflect Dia's "dynamism, efficiency, proximity and optimism" while staying true to an essence that persists through its "brands, personality and history".
Dia pointed out that under the new combined structure, all of its commercial brands will still remain the same.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.