Spar International has announced a partnership with Too Good To Go, which will see the Danish social impact firm team up with the retailer on measures to tackle food waste in a number of markets.
As part of the partnership, shoppers can use the Too Good To Go app to avail of discount offers on products that would otherwise go to waste, at their local Spar outlets.
These Spar Too Good To Go food packages, named ‘Magic Bags’ on the app, consist principally of fresh food products, including vegetables, fruit, dairy products, baked goods and other items from the Spar range.
In a statement, Spar said that its partnership with Too Good To Go, which will see some 9,000 Spar stores participate, highlights the retailer's multi-solution approach to supply chain waste reduction.
'A Natural Fit'
“We are delighted to be working with Too Good To Go – this partnership is a natural fit for us," commented Tobias Wasmuht, chief executive of Spar International. "At Spar, we are deeply committed to reducing food waste throughout the supply chain as a key part of our actions as a responsible retailer.
“While the COVID-19 pandemic continues to impact all of us, it has never been more important to manage food waste, as fluctuating consumption patterns call on us to respond with speed and agility. Working with innovative, entrepreneurial companies such as Too Good To Go can provide sustainable solutions during this uncertain time.”
Mette Lykke, the chief executive of Too Good To Go, added that she was pleased to see retailers ramping up efforts to tackle food waste.
“Food waste is one of the biggest environmental challenges we face, and retailers are uniquely placed to rise to the challenge," she said. "I’m excited for the year ahead, and for the impact Too Good To Go and Spar can have together.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine