Spar Hungary has announced the launch of a recipe book, titled ét & rend ('diet & order'), which focuses on simple, healthy-eating measures for customers. The book also includes advice from nutritionists and trainers.
The easy-to-prepare, healthy recipes highlight Spar Hungary’s commitment to promoting a healthy lifestyle among its consumers.
Head of communications at Spar Hungary, Márk Maczelka, said, "The handy new recipe book is a perfect addition to our lifestyle programme, which also puts focus on the promotion of sport and exercise in general.”
In addition to the book, the retailer has also expanded its health and diet foods, which has increased from 640 to 1,100 SKUs this year.
It has added more organic, gluten-and-lactose-free items across categories like dried goods, dairy, and meat, as well as products related to specific dietary needs.
The retailer also expects an increase in demand in the coming year for plant-based cheese products.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.