SPAR Spain Launches Sustainability Campaign

By Dayeeta Das
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SPAR Spain Launches Sustainability Campaign

SPAR Spain has launched its sustainability campaign ‘El Futuro lo Hacemos Hoy’ (We make the future today) in 1,100 stores across the country.

The highlight of the campaign is reduced levels of sugar and salt in the retailer’s own-brand products.

The retailer is sharing information about product details through posters and television screens in stores and on social media.

The campaign, launched earlier this year, also outlines the company’s focus on reducing plastic use.

Product Reformulation

In the past two years, SPAR Spain made a significant reduction in both sugar and salt in many of its private-label products through close collaboration with suppliers.


The reformulation of products resulted in removing more than 150 tonnes of sugar from approximately 300 SPAR own-brand products, equivalent to 38 million cubes of sugar.

The retailer focused on carbonated and uncarbonated soft drinks, yoghurts, desserts, breakfast cereals and bakery items.

Soft drinks, prepared desserts, and yoghurts each contributed to more than 30% of salt and sugar reduction. 

In comparison, pastries and industrial bakery goods accounted for a 22% reduction, and the breakfast cereal category contributed around 9%.


Plastic Reduction

The retailer has also pledged to reduce plastic use and focus on recycled and biodegradable plastic.

Containers used for SPAR Spain’s household product lines are 100% recyclable and use 50% recycled plastic.

The industrial bakery lines are packed in 100% biodegradable plastic.

It will also introduce 100% recyclable bottles made with 25% recycled plastic for the packaging of own-brand soft drinks and mineral water.


The company plans to replace plastic rings for holding multi-pack soft-drink and beer cans with recyclable alternatives.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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