Italian franchise discounter Todis, owned by the Pac2000A Conad cooperative, exceeded the €1 billion sales milestone in 2022, seeing turnover up 12% compared to 2021.
Over the past five years (2018 to 2022), sales at the business grew cumulatively by 37%, while the number of stores rose 21%.
The retailer's nationwide market share was constant at 4.1%, with Todis ranking among the top three in some of the 10 regions where it is present.
During 2022, Todis opened 23 new stores and has plans to open 32 more this year, investing around €40 million between new stores and renovated outlets.
The discounter operates four store formats: Todis Rione, launched last year and to date adopted only in Rome (smaller than 200 square metres); Sotto Casa (300-400 square metres); La Prossimità (400-600 square metres); and Attrazione (800-1,000 square metres).
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Private Label
The Todis private label offering, which accounts for 75% of its sales, was expanded and revised during 2022 and now counts over 3,000 SKUs.
Besides introducing an intermediate price range between premium and mainstream, Todis has also increased shelf segmentation, focusing on three strategic assets: quality-price ratio, freshness and regionality of products.
Projects in the pipeline for 2023 include the implementation of a more capillary and 'efficient' e-commerce management model, the launch of a new app, and a programme for improving certain features of private label products to make them more transparent for consumers.
Todis operates 285 franchise stores across Central-South Italy, of which 70% are proximity format.
© 2023 European Supermarket Magazine – your source for the latest Retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
