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Retail

Waitrose Introduces Heston’s Full English Sandwich

Upmarket retailer has Waitrose & Partners has introduced a Full English sandwich by celebrity chef, Heston Blumenthal.

The Heston from Waitrose Full English sandwich includes a coffee flavoured mushroom ketchup along with traditional British breakfast favourites such as eggs and sausages.

The sandwich, made with baked bean flavoured bread, has a filling of smokey crumbed sausage, smoked bacon, free-range sliced egg, cold-pressed mayonnaise, tomatoes, and cannellini beans in sauce.

'Brunch-On-The-Run'

Blumenthal, commented, “There are many reasons why some dishes become our favourites, they can be complicated masterpieces of culinary delights. But there are times when all you want is a Full English.

“So I looked at how to satisfy that craving, any time, anywhere and I realised the solution was a sandwich. If you’re looking for the best brunch-on-the-run, or just wondered what it might be like between two slices of bread, you’re going to love this. It’s even got the coffee in there.”

The sandwich, priced at £3.80, is available in Waitrose stores across the UK and on its website.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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