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Waitrose Sees 2.8% Increase In Sales

By Publications Checkout
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Waitrose Sees 2.8% Increase In Sales

UK retailer Waitrose has highlighted an increase of 2.8% in sales last week, mainly driven by its half price event and the marketing campaign for its 'essential' private label range.

The 'essential Waitrose' products that experienced a growth in sales includes croissants, which were up 232%, baked beans (+142%), and fish fingers (+95%).

In the drinks segment, rum and gin promotions contributed to a rise of 24% in spirit sales.

Company Growth

Waitrose currently operates 352 shops in England, Scotland, Wales and the Channel Islands, and exports products to 58 countries worldwide.

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Earlier this month, Waitrose parent company John Lewis Partnership reported that sales at the supermarket chain were up by 2.3% to £3,324 million in the first half of 2017.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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