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World Cup, Heatwave Help UK Retailers In July

Published on Aug 7 2018 8:00 AM in Retail tagged: Featured Post / UK / shopping / British Retail Consortium / World Cup / Paywall / heatwave

World Cup, Heatwave Help UK Retailers In July

England's run to the semi-finals of the soccer World Cup and a scorching summer encouraged shoppers in Britain to spend more on food, drink and electric fans in July, but overall spending rose only slowly, according to a survey of retailers.

Total retail sales values rose by 1.6 percent compared with July 2017, the British Retail Consortium (BRC) said, the weakest increase since February, excluding a fall in April which was distorted by the timing of Easter.

Food Sales Gain

"Last month's sweltering temperatures kept shoppers focused on eating, drinking and keeping cool. Food sales had their best July in five years, while fans and cooling equipment flew off the shelves," Helen Dickinson, the BRC's chief executive, said.

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