Portuguese retail group Jerónimo Martins has announced a partnership with the World Wide Fund for Nature (WWF) on a fundraising campaign to protect endangered animals.
As a part of the campaign, Pingo Doce stores in Portugal, Ara stores in Colombia, and Biedronka stores in Poland will sell vouchers to raise money for the conservation of endangered species in these countries.
The campaign kicked off on 15 May in Pingo Doce in Portugal, where vouchers worth €1, €2 and €3 are being sold until 22 May, the International Day for Biological Diversity.
The money will be channelled towards projects aimed at protecting seahorses, Iberian lynx, and Iberian wolves - the three most endangered species in Portugal.
Ângela Morgado of Associação Natureza Portugal (ANP) and WWF, said, “It is the first time that an environmental NGO has teamed up with a food retailer, through vouchers that can be purchased by customers in Pingo Doce stores to contribute to environmental projects and protect endangered, iconic domestic species.”
In June, Ara stores in Columbia will sell vouchers to raise money for the conservation of jaguars, hawksbill turtles, and spectacled bears.
In July, in the last leg of the campaign, the vouchers will be available in Poland's Biedronka stores.
The funds will be forwarded to projects focused on conserving the Eurasian lynx, harbour porpoise, and brown bear.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.