Carrefour has initiated an effort to promote the quality of its supply chain, emphasising its lack of pesticides, conscientiousness of animal welfare, and sustainability.
Carrefour France, for example, has said that its strawberries are now never treated by synthetic pesticides after the fruit has reached flowering. It also initiated the “first antibiotic-free chicken supply chain in France” in 2014 – a move its Polish arm has mirrored.
The multinational’s Belgian division has developed “a Carrefour Quality organic vine tomato supply chain in collaboration with a family firm,” which is a “sustainable crop grown in rich soil with a high nutrient content, producing a local product of good quality with an authentic taste.”
It describes this project as “an ambitious agro-ecological approach, promoting agricultural supply chains that are committed to local, innovative and sustainable farming."
Carrefour has also “been involved in the removal of GMOs from animal feed since 1998."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
