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Supply Chain

The Consumer Goods Forum Encourages 'Rethink' Of Value Chain In New Report

By Steve Wynne-Jones
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The Consumer Goods Forum Encourages 'Rethink' Of Value Chain In New Report

The Consumer Goods Forum (CGF) has published a new report, Rethinking the Value Chain: New Realities in Collaborative Business, which calls for a rethinking of supply-chain networks to foster long-term, sustainable growth.

In the report, which was produced in association with Capgemini, it recommends the adoption of a value-network approach to doing business.

"It’s believed that this fresh perspective to the value chain will engage manufacturers, retailers and additional stakeholders," the CGF said in a statement. "The industry should no longer think of the value chain as a linear journey, whereby products and information flow linearly and sequentially from supplier to manufacturer to retailer to consumer. Instead, it will increasingly organise itself as networks around consumers, offering a multiplicity of channels and interfaces across all value-add processes and business entities."

The report was unveiled during the CGF’s board of directors' meeting in Amsterdam.

Commenting on the report, Coca-Cola chief executive Muhtar Kent said, "In this era of rising consumer expectations and a rapidly changing business environment, there is one crucial question we need to ask ourselves: how do we strengthen our industry and benefit consumers through the unprecedented challenges that lie ahead? This report, initiated by the Consumer Goods Forum, considers some of the essential ways of anticipating and addressing such profound shifts."

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The report can be found here.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.

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