Advertising: latest news, insights and analysis | ESM Magazine

Britvic Finance Boss Joanne Wilson To Succeed John Rogers As WPP CFO

Advertising giant WPP said finance director, John Rogers, would step down next year to be succeeded by Joanne Wilson, who has previously held senior roles...

More Than 70% Of US Shoppers Discover New Products, Brands In Convenience Stores, Study Finds

More than seven in 10 (71%) US shoppers, ages 18 and over, say they discover new products and brands in convenience stores (c-stores), according to a new s...

Estée Lauder Cuts Annual Forecasts As China Curbs Drag Demand

Estée Lauder Cos Inc cut its full-year sales and profit forecasts on Wednesday, signalling a hit to sales from persistent COVID-19-related lockdowns...

Marketing Costs Take A Bite Out Of HelloFresh's Full-Year Outlook

German meal-kit maker HelloFresh has warned that full-year results would be in the lower half of expectations as it spends more on advertising to retain cu...

Biedronka Could Be Fined Over Alleged Misleading Advertising, Watchdog Says

Polish supermarket chain Biedronka could be fined up to 10% of annual revenue over an advertising campaign the regulator says was potentially misleading.

German Ministers Call For Ban On Junk Food Marketing Directed At Children

German ministers have called for a ban on junk food marketing directed at children at the Consumer Protection Ministers Conference (VSMK) held in Thuringia...

Swiss Approve Tougher Restrictions On Cigarette Advertising

Swiss voters approved tougher restrictions on cigarette advertising, but rejected a proposal by animal rights activists to make Switzerland the first count...

Unilever And P&G Reallocate Spend To Target Gamers, Younger Consumers

Unilever and Procter & Gamble, the world's top two  advertisers, are seeking out younger audiences by reallocating some 2021 spending away from tra...