Britvic Finance Boss Joanne Wilson To Succeed John Rogers As WPP CFO

By Dayeeta Das
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Britvic Finance Boss Joanne Wilson To Succeed John Rogers As WPP CFO

Advertising giant WPP has said that finance director, John Rogers, is to step down next year, to be succeeded by Joanne Wilson (pictured), who has previously held senior roles at drinks company Britvic and Tesco's data arm.

Rogers, in the role for three years, steered the world's biggest advertising company through the COVID-19 pandemic and the start of its new strategy to help clients develop digital operations and e-commerce channels.

Analysts at Citi described the announcement as a big surprise, with Rogers "well liked and respected by investors", but it said the lengthy handover and the calibre of Wilson should reassure shareholders.

WPP said Wilson would join in the first half of 2023, with Rogers remaining available until later next year.

'Right Time To Move On'

"With WPP well positioned for ongoing success, and as the company enters the next phase of its transformation, I feel now is the right time to move on to new challenges and to begin a smooth transition to a new CFO," Rogers said.


Wilson joined Britvic in 2019 from Dunnhumby, the data arm of British retailer Tesco.

She is an experienced finance professional with leadership capabilities and was instrumental in steering Britvic through a challenging landscape, particularly during the global pandemic.

She will move to a company employing 109,000 people in 110 countries. While it has made good progress in adopting a new strategy to deepen its ties with customers, it has been hit by fears of an advertising slowdown at major tech companies.

News by Reuters, additional reporting by ESM. For more A-Brands news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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