Brands: latest news, insights and analysis | ESM Magazine

Lost In Pronunciation: The World's Most Mispronounced Brands

While Shakespeare's famous words, 'What's in a name,' continue to resonate, we cannot be too sure about pronunciations, especially when it comes to brand n...

Les Mousquetaires, E.Leclerc Join France's FCD

Les Mousquetaires and E.Leclerc have joined France's Fédération du Commerce et de la Distribution (FCD), a representative group for the large...

Hain Celestial Reports ‘Flat’ Second-Quarter Net Sales

Organic and natural products company Hain Celestial said its second-quarter net sales remained unchanged at $454.1 million (€422.33 million) compared...

Coming Soon: Kantar Brand Footprint – Europe’s 75 Most-Chosen Brands

In the next edition of ESM, we have partnered with Kantar on an exclusive, expanded look at the most chosen brands across the European grocery landscape.

Close To Half Of UK Consumers Buying 'Greater Variety Of Brands'

Close to half of UK consumers (46%) are buying a 'greater variety' of brands than they did before the pandemic, a new study by NielsenIQ has found.

What Brands Will Be The Most Impacted By Inflation?

With growing inflationary pressures across Europe, we will almost certainly see a shake up in the market over the coming months. Euan Jarvie, President of...

Paul Polman, Former Unilever CEO, On Embracing Change

Former Unilever CEO Paul Polman is one of the most successful consumer goods leaders of the past decade, and one of the most respected business voices on t...

Brands, Retailers Need To Look 'Beyond The Headlines' On Inflation: IRI

Retailers and brand owners need to look beyond the current headlines on inflation and adopt a different mindset to tap into rapidly changing consumer behav...