In the next edition of ESM, we have partnered with Kantar on an exclusive, expanded look at the most-chosen brands across the European grocery landscape.
Our report, Kantar Brand Footprint: Europe's 75 Most-Chosen Brands, will showcase the 75 brands that were selected most-often by shoppers during 2021, as well as exploring how the consumer goods firms behind said brands are seeking to increase their footprint in a challenging marketplace.
On a global level, the top 50 brands in the latest Kantar Brand Footprint report were chosen 72 billion times over the course of 2021 (compared to 66 billion times a decade ago).
Coupled with the fact that the average household buys a portfolio of 55 FMCG brands in a typical year, the forthcoming report is the most comprehensive barometer of what brands shoppers are buying, and how often.
"This year was the 10th edition of our annual ranking of the most chosen FMCG brands on the planet, and it was a pleasure to partner again with ESM with an extended deep-dive into the most chosen brands across Europe," commented Benjamin Cawthray, global thought leadership director at Kantar.
In addition, the Kantar Brand Footprint: Europe's 75 Most-Chosen Brands report will also feature a snapshot of the most chosen brands in 18 countries across Europe: Austria, Belgium, Czechia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, The Netherlands, Poland, Portugal, Romania, Slovakia, Spain, Sweden and the UK.
Winning At The 'Moment Of Truth'
"ESM is delighted to partner with Kantar for the Kantar Brand Footprint: Europe's 75 Most-Chosen Brands report, which showcases which brands are winning at the 'moment of truth', i.e. how often they are chosen by shoppers," said Stephen Wynne-Jones, editor, ESM. "By shining a spotlight on consumer habits across Europe, the report gives retailers an understanding of what brands are gaining the most cut-though across the continent."
The Kantar Brand Footprint: Europe's 75 Most-Chosen Brands report will feature in the September/October edition of ESM: European Supermarket Magazine. Contact [email protected] for marketing and advertising queries.