Subscribe Login

Experimental Eating – How Food Brands Can Ride The Innovation Wave

By Steve Wynne-Jones
Share this article

Kim De Maeseneer, Head of Accenture’s Consumer Goods & Services industry group in Europe and Laurent Thoumine, Head of Accenture’s Retail industry group in Europe, examine why food brands and retailers should ride the innovation wave to emerge stronger post-pandemic. This article first appeared in ESM Issue 5 2021.

Food brands and retailers have had to adapt to a dramatically different trading environment this past year. The pandemic has created so much uncertainty—and continues to do so—and the ripple effects will be felt across the industry for some time.

However, as patterns of consumer behaviour start to settle and new habits become entrenched, clarity about the future shape of the industry is starting to emerge. So what can we say about the priorities for both brands and retailers?


30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.