Circana

Private Labels vs Brands – Adapting To Consumer Shifts And Innovating Pricing Strategies

FMCG brands need to focus on ensuring they do not become less relevant as the weak recovery of grocery sales continues into 2024.

Don’t Go Cold Turkey On Promotions: Four Rules For Success

Florian Clemens, VP of Media and Analytics at Circana, explores how retailers can maximise the opportunity of a well-planned promotions strategy.

Confectioners Eye Holiday Boost As UK Shoppers Snub Expensive Gifts

Quality Street maker Nestlé and Cadbury owner Mondelēz are seeing higher sales of confectionery in Britain this holiday season driven by cash-strapp...

The Race For Resilience – Why Sustainability Matters For Shoppers

A recent study from Circana has indicated that sustainability continues to be a core factor in driving purchases, despite a continued cost-of-living crisis...

Circana Named 'Strong Performer' In Retail Planning Platforms By Independent Research Firm

Circana has announced that Forrester Research has named it a 'Strong Performer' in its The Forrester Wave™: Retail Planning Platforms, Q4 2023 r...

A New Era For FMCG Pricing As Demand Contraction Continues: Circana

The latest FMCG Demand Signals report from Circana suggests that consumer demand is not likely to recover until the second half of 2024.

Out-of-Home Plant-Based Meat Servings Up By Nearly 50% Across Europe's 'Big 5' Countries

The consumption of plant-based meat protein products in out-of-home (OOH) eateries has increased by 48% compared to 2019 across Germany, France, the UK, It...

Circana Well Positioned For The Future, Says CMO

The launch of Circana last year helped transform two standalone data and research firms – IRI and NPD Group – into a company that &qu...

Private Labels Consolidate Position In The European Pet Food Market, Study Finds

Private Labels vs Brands – Adapting To Consumer Shifts And Innovating Pricing Strategies

Don’t Go Cold Turkey On Promotions: Four Rules For Success

Confectioners Eye Holiday Boost As UK Shoppers Snub Expensive Gifts

The Race For Resilience – Why Sustainability Matters For Shoppers

Circana Named 'Strong Performer' In Retail Planning Platforms By Independent Research Firm

A New Era For FMCG Pricing As Demand Contraction Continues: Circana

Out-of-Home Plant-Based Meat Servings Up By Nearly 50% Across Europe's 'Big 5' Countries

Circana Well Positioned For The Future, Says CMO

Private Labels Consolidate Position In The European Pet Food Market, Study Finds

Sustainability Matters For Consumers... And Even More for Retailers: Circana

Economic Pressure Led to Fewer New Product Innovations In 2022, Says Circana

Shaping A New Innovation Ecosystem To Meet Future Demand

The Rise of Private Label – How Store Brands Are Continuing To Surge Forward

Private Label Now Accounts For 38% Share Of European Grocery Sales: Circana

Unit Sales Decline 1.1% Across European Markets Amid High Inflation: Circana