Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Technology

Albert Heijn Teams Up With 'Too Good To Go' To Combat Food Waste

Albert Heijn has teamed up with Too Good To Go, an app that seeks to discourage food waste by helping stores and restaurants sell products that would otherwise have to be thrown away.

Under the terms of the agreement, AH to go outlets will create 'Magic Boxes' of products that customers can buy at a reduced rate, comprised on what is left over on that particular day.

'Every order is a surprise,' Albert Heijn said in a statement, adding that this is a 'win-win-win situation for AH to go, customers and the environment'.

Each box will cost €4, and the value of the products therein will be €12, Albert Heijn said.

For stores, they too will log into the app and indicate how many Magic Boxes they wish to offer each day.

According to Too Good To Go, each year in the Netherlands between 1.7 million and 2.5 million tonnes of food is wasted, equating to around €145 per person per year.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days