FRICON – Transforming The Relationship With The Consumer

By Steve Wynne-Jones
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  • FRICON's full Black edition concept for supermarkets has been increasingly adopted by retailers in central and northern Europe, and has also been applied with increasing success in Oceania.

    The great pre-pandemic challenge for retailers was to deliver a consumer experience; now, this challenge has taken on an added importance, as retailers seek to drive customer loyalty despite the current limitations in place.

    FRICON's concept answers several operational questions, such as better promotion of high-speed product, as well as transforming the environment of the store's frozen area into a more welcoming space.

    According to Rui Ribeiro, FRICON's technical director, the biggest challenge the company faces is to increase its ability to influence trends in the market.

    “We feel that retail often follows trends, which may follow more or less efficient standards," he says. "What we want at FRICON is to increase our potential for impact and influence in defining these trends."


    The creation of a consistent flow with the market, in terms of sustainability and efficiency, is one of the main objectives not only for the engineering team, but for FRICON in general.

    "For this, we intend to be stronger in sharing our mission of sustainability and energy efficiency, maintaining our avant-garde 'drive' that characterises us and is part of our DNA," says Ribeiro.

    "Only then, with this level of demand, can we guarantee a consolidated presence in more than 115 markets and direct distribution to around 70 countries. Our main objective is the development of sustainable and eco-friendly engineering solutions.”

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