Groupe Casino and Just Eat France have signed a partnership that will see French consumers able to avail of 30-minute food deliveries, with the service initially being rolled out in Paris, Lyon, Marseille, Toulouse, Nice and Bordeaux.
The partnership covers all Casino's food banners, including Franprix, Monoprix, Vival, Le Petit Casino and La Nouvelle Cave, with shoppers able to choose from a selection of 400 SKUs.
By the end of the year, this offering should expand to 'several thousand' product references, as the partnership gains momentum, Casino said.
The service goes live from ten Franprix stores in Paris at the end of March, before being deployed to 'several hundred' stores by the end of the year.
For Groupe Casino, this partnership is 'fully in line with its strategy aimed at developing the growing food e-commerce segment and offering ever more local services to its customers, particularly in buoyant formats (urban, premium and proximity),' it said in a statement.
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Just Eat Grocery Partnership
Just Eat said that by partnering with Casino, it is 'thus enriching its offer by integrating with grocery business, to better meet consumer expectations'.
In larger cities, Just Eat France will be responsible for fulfilling deliveries, while in smaller cities and suburban areas, fulfilment will be undertaken by Stuart, a subsidiary of DPD Group and a longstanding partner of Just Eat in France.
In recent months, the Just Eat Takeaway.com group, which has a presence in 23 countries, has signed strategic partnerships with brands such as 7-Eleven, Asda , One-Stop, Shell, food.de, Grovy and Wuplo. Elsewhere, in Canada, it recently announced the launch of Skip Express Lane, a dark store model.
Groupe Casino generated net sales of €31.9 billion in 2021.