Technology Wins Silver At The POPAI UK & Ireland Awards In London

By Dayeeta Das
Share this article Wins Silver At The POPAI UK & Ireland Awards In London

In-store experience designer for large-scale retailers,, has won a silver award at the prestigious POPAI UK & Ireland awards, held in the Royal Lancaster Hotel in London.

The award was given in recognition of the work carried out by for Musgrave's largest retail banner, SuperValu.

Personalised Shopping Experience

A part of SuperValu’s Real Rewards programme, the project involved improving the accessibility and conversion of customer data to create personalised experiences.

The incorporation of’s Edge platform allowed for the real-time, in-store use of the data to create these shopper experiences.

Evelyn Moynihan, head of marketing customer loyalty at Musgrave, said, “ overachieved on all three assigned KPIs by increasing contactability, increasing loyalty recruitment, and delivering strong labour efficiency.


"Thanks to, there was a saving of 19 hours-per-store-per-month on manual data entry for our largest store. The service provides is now a key part of our Real Rewards strategy.”

POPAI is an industry association that promotes best practices, aimed at enhancing the overall shopping experience of consumers.

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