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Technology

Kaufland Integrates Real's Online Marketplace With Its Website

Kaufland has completed the integration of the online marketplace of the former Metro-owned Real hypermarket into its website, kaufland.de, creating a seamless connection with the previous site.

The retailer believes that the move will allow customers more flexibility to chose between shopping online or in the store, with both channels benefitting from each other.

In February of this year, the company announced plans to integrate the websites by mid-April. 

The integration will allow shoppers to easily switch between offers in the store and on the online channel.

Franchisees of the retailer benefit from the greater reach of Kaufland's website, through which they can develop new customer groups.

In the next step, the company plans to further expand its customer and seller services.

Product Offering

Kauflands' online marketplace now offers over 25 million articles spanning over 5,000 product categories, ranging from household appliances, consumer electronics, clothing to toys, sports equipment, bicycles, car accessories, and furniture.

In the future, the retailer's online store will also offer products from its private-label brands Switch On, Newcential, Countryside, Spice & Soul, Oyanda, Townland, Kuniboo, and Hip & Hopps.

In due course, Kaufland will also add more sellers to its platform and expand the range of store-brand products in line with customer demand.

In October 2020, the Schwarz Group took over the online marketplace real.de from the SCP Group. It is one of the largest German online marketplaces.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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