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Maxima To Invest More Than €1m In Digitalisation In 2020

By Dayeeta Das
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Maxima To Invest More Than €1m In Digitalisation In 2020

Maxima Latvija plans to invest more than €1 million in developing and introducing state-of-the-art technological solutions in its stores this year.

The investment will help the company in furthering its digitalisation strategy by introducing automation processes and user-friendly tools, the company said.

'Tried And Tested Innovations'

Maxima Latvija CFO, Valdis Zeps, said, “This year, with well-planned investments, we will expand our tried and tested innovations in stores, and soon we will announce even more new technological solutions allowing for faster, more convenient shopping.”

The retailer will continue to develop its artificial intelligence tool aimed at helping employees to remotely manage shelf replenishment and checkout capacity.

It will expand its network of self-service checkouts in Riga and other locations, and install electronic price labels for a better shopping experience.


The retailer has also introduced a digital system that helps in reducing food waste by identifying items close to their sell-by date.

'Technological Opportunities'

Zeps added, “Clients are increasingly using the technological opportunities offered in stores, and they have rated them favourably. At the moment, in some Maxima stores, up to 40% of purchases are made using self-service checkouts and contactless services.

“This shows that technology has become a convenient, modern part of the everyday shopping experience. At the same time, it helps make employees’ jobs easier, increases the company’s productivity, and thus allows us to offer low prices, providing significant support to Latvian families.”

Maxima has also planned a range of digitalisation projects for effective management, better cooperation, and convenient shopping during the pandemic.


It includes planning and managing opening hours of stores and facilitating the digital exchange of information within the company as well as other stakeholders.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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