Maxima Latvija has announced that it has introduced document scanners for contactless age verification in a bid to improve customer experience and streamline store operations.
The retailer is conducting a trial of the scanners at the Maxima XX store in 73 Mūkusalas Street, Riga, for age-restricted goods.
The scanners, equipped with barcode readers, can scan documents remotely and allow cashiers to access information about the customer’s age.
Earlier, this process involved manual calculation.
The verification process is also safer as the casher does not come in contact with the document, the retailer added.
A 'Popular' Process
Mārtiņš Smilga, director of the IT department of Maxima Latvija, said, “This process is becoming increasingly popular around the world, especially as it provides users with greater security, greater accuracy and added convenience for a faster shopping experience.
“A smooth age check in the daily work of the store is important when the customer wants to buy goods for which an age limit has been applied. The cash register systems of Maxima Latvija stores already have a function that informs the cashier at the moment when the age-restricted product is scanned.”
The retailer plans to roll out the scanners in other stores after a successful pilot test at the store in Mūkusalas Street.
It also plans to introduce scanners that are equipped to read passports.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.