In a special partnership with Nestlé and Procter & Gamble, Monoprix has launched a new m-commerce platform in 22 of its Île-de-France-area supermarkets, following highly successful trials, LSA-Conso.fr reports.
The technology was developed by Apple, and it is applied by the data-analysis market-technology firm Catalina. Consumers who have the Catalina C-Wallet app on their smartphones are notified of discounts and offers on a range of items when they enter the 300-metre radius of a participating Monoprix supermarket.
Customers can only receive two of these notifications every three days, and the discounts range from €5 to €30 in value.
Among the featured items are laundry detergents and fabric softeners, toothpastes and other dental products, shampoos, and a range of coffees and coffee-related products. Ariel, Lenor, Oral-B, Head & Shoulders and Nescafé are the primary brands supported by C-Wallet at present.
Paul Cordina, Nescafé's digital coordinator, said that the technology is “innovative in the assertive way it allows the brand to contact the shopper”.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
