Omni-Channel: The Future Of Food Retail

By Dayeeta Das
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  • The food sector is moving towards e-commerce. In order to combine traditional and e-commerce business optimally, food retailers must become flexible. This strategy allows several sales channels, such as e-commerce, brick-and-mortar food retail, or a combination of both, to operate from one distribution centre.

    With an intelligent automation solution in the background, seamless commerce can become a reality. Digital and traditional businesses are connected in the best possible way and the solution is tailored to meet customers’ requirements.

    Everything From A Single Warehouse

    The logistics of processing small quantities for online food retail and the standard way that handling units are processed for store delivery could not be more different. Therefore, they have been processed in two separate distribution centres up until now. KNAPP's omni-channel solution allows all logistics processes to be carried out in a single warehouse.

    Despite the difference in handling units, the omni-channel solution with an OSR Shuttle™ Evo only requires one central warehouse system. RUNPICK handles the fully-automatic picking of standardised large handling units, while the Pick-it-Easy Robot takes on the task of picking single items fully-automatically.

    Food retailers with an omni-channel strategy are optimally equipped for the future. Regardless of which segment requires higher performance, KNAPP's solution can respond flexibly to changing order volumes. The capacities can be upped wherever needed, thereby offering maximum flexibility.


    KNAPP's omni-channel solution offers the following advantages for food retailers:

    • Entire range located in one warehouse
    • Space-efficient and economical
    • Profit from synergies by using technologies for several applications
    • Maximum degree of flexibility

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