Plus To Use Blockchain To Trace Banana Supply Chain

By Dayeeta Das
Share this article
Plus To Use Blockchain To Trace Banana Supply Chain

Dutch retailer Plus has announced that it will use blockchain technology to offer consumers information about its banana supply chain.

The project will be implemented by technology partner, Supply Chain Information Management (SIM), on bananas supplied by Fyffes.

The move will help Plus in mapping the entire chain of its Fair Trade bananas from Colombia.

The retailer expects to roll out the feature by autumn of this year.

Climate-Neutral Bananas

Plus also announced plans to introduce the first Fairtrade and climate-neutral bananas.


It aims to reduce the CO2 footprint in banana cultivation which involves various environmental challenges.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.