SPAR International Seeks To Deliver 'More Personalised, Targeted Experience'

By Steve Wynne-Jones
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SPAR International Seeks To Deliver 'More Personalised, Targeted Experience'

SPAR International has announced a further step in its aim to deliver a 'personalised, targeted, experience to consumers online', to match its in-store offering.

The group has teamed up with CitrusAd to offer online solutions that enable individual retailers to connect with shoppers, with a platform that can be easily adapted to each SPAR market.

The agreement will complement SPAR's current portfolio of technology solutions, the retailer said, including its agreement with e-commerce platform Naveo, and Spaaza, a personalisation, loyalty, and incentive solution.

'More Personalised'

“At SPAR International we are always looking for new and innovative ways to meet the needs of our customers," commented Tom Rose, head of international operations at SPAR International, adding that its latest partnership with enable the group to "continue delivering a more personalised, targeted, and holistic experience to our consumers online, matching our offline approach.

"We look forward to being able to build on our e-service offering across our markets and delivering a customer experience that is as seamless and efficient as possible."


SPAR International comprises 13,600 stores in 48 countries across four continents. The rollout of e-commerce solutions has accelerated at the group in recent years, with more than 30 SPAR country organisations providing online shopping services to customers as of the start of this year.

In 2021, the group reported annual sales across its operations of €41.2 billion, representing a 3.3% increase in revenue on the previous year, at constant currency levels.

© 2022 European Supermarket Magazine – your source for the latest technology news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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