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Technology

The tcc Campaign Portal: Staying Ahead Of Changing Customer Behaviour

The early days of the COVID-19 pandemic saw the need for large grocery retailers to react quickly to deal with new lockdown measures and increased pressure on the supply chain. 

But as months passed, the challenges presented by COVID-19 changed along with customer behaviour.

Grocery retailers need to stay well ahead of such rapid shifts in consumer behaviour because understanding what is influencing the action and attitude of customers is at the heart of every successful loyalty strategy.

A Breakthrough In Loyalty

To help grocery retailers create loyalty campaigns that speak directly to their customers' wants and needs, tcc has created the tcc Campaign Portal – a new, unique digital platform, built and operated by tcc. 

It allows the company to work with its retail partners in a fully collaborative, interactive, virtual environment.

It enables retailers to design a campaign in association with loyalty specialists from tcc, starting with initial shopper insights to store design and execution.

Creating Better Omnichannel Campaigns

A key advantage of the tcc Campaign Portal is its ability to let retail partners bring together different channel activity into one place. 

Cross-channel interaction is enormously valuable for retailers to design campaigns holistically.

In-store activity can sit alongside digital integration and gamified apps, creating a true 360-degree activation plan. 

The tcc Campaign Portal also allows grocery retailers to explore in-store activations in a fully-functional 3D store environment – a first in loyalty campaign design. 

Arrange Your Session Today

The only way to secure a session in the tcc Campaign Portal, and to see the advantages it can bring to your loyalty campaigns, is by contacting your local tcc team.

Get in touch with your local sales representative now, or find the contact details for your local market office here.

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