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Technology

X5's Okolo Launches Delivery From Moscow Restaurants

X5 Retail Group is offering express delivery from several Moscow restaurants via its online delivery platform Okolo.

The delivery service is set to cover all city districts within the Moscow Ring Road.

X5's Okolo delivery aggregator already makes deliveries from 18 Niyama outlets, six Wabi-Sabi outlets, eight Menza outlets, and more than 20 dark kitchens operated by Mnogo Lososya Group, including under the brands 10 Ideal Pizzas, Rolls #1 and Yaji, as well as seven Gorod-Sad restaurants.

The choice of food and terms of delivery are outlined by the restaurants' offers on their official websites, X5 added.

Okolo's partnership with restaurants follows a typical marketplace model, wherein the Okolo app publishes its partners' menu cards, customers place orders, and the delivery aggregator forwards them to the relevant restaurants.

Orders are delivered by restaurant couriers, with the terms of delivery set by the outlet.

All dishes that appear on the restaurant menu via its website or mobile app are also available for order via the Okolo app.

Okolo Aggregator

X5 launched its Okolo-branded aggregator for food and ready-to-eat meal delivery services in November 2020 via a single mobile app.

The Okolo app leverages a hyperlocal consumption model, with food and ready-to-eat meals delivered from the nearest stores, restaurants, and cafés.

As well as restaurant delivery, Okolo can deliver the entire range of products available in X5 stores.

Orders are delivered on the same day, from 9:00 hours to 21:00 hours or 7:00 hours to 23:00 hours, depending on the store.

Okolo's operating model relies on partnerships with small local businesses offering express delivery services, particularly in the food and ready-to-eat segments.​

Х5 Retail Group CEO, Igor Shekhterman, said, "Our Okolo aggregator has been delivering orders from X5's Pyaterochka and Perekrestok stores since late last year. During this period, we have tested our hyperlocal delivery model and attracted loyal customers who regularly use the Okolo app for their daily shopping needs.

"Okolo's digital expertise and robust business model helped the service quickly build partnerships with several restaurants. "

© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more Technology news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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