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10 Most Popular Food Brands In Greece

By Steve Wynne-Jones
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10 Most Popular Food Brands In Greece

ESM's most recent edition featured the latest Kantar Brand Footprint rankings from across Europe, showcasing the most-chosen brands in several European markets.

Greece has seen quite a few changes in the Brand Footprint rankings since last year, although the top ten has remained largely the same. Biscuit brand Papadopoulou (CRP 16) was the most significant mover, displacing Coca-Cola (CRP 16) to take the top spot in the rankings.

Dairy company Olympos retains third place, with a CRP of 14. Several of the other brands in the top ten – including Nescafé, Papagalos, Noynoy, Melissa and Giotis – all retain their places, however, Kyknos (CRP 9) gains one place, to sit in ninth, and Misko jumps by two places, to gain a foothold in the top ten with a CRP of 8.

Another big mover was bakery brand Kris Kris (CRP 6), which rose by 18 places, to 25th, while Vikos (15th, CRP 7) and Katselis (17th, CRP 6) rose by 14 and 13 positions, respectively.

Going the other way are mayonnaise brand Hellman’s (CRP 8), which dropped out of the top ten with a two-place fall to 11th, yoghurt brand Mevgal (CRP 5), which drops by eight places, to 28th, and Karamolegos (CRP 5), which goes down by nine places, to 30th.

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The biggest faller was skincare brand 7 Days (CRP 4), which slipped back by 11 places, to 42nd.

Greece's Most-Chosen Brands

Rank 2022 Brand CRP (M) Pen 2022
1 Papadopoulou 16.0 93.3
2 Coca-Cola 16.0 83.9
3 Olympos (Hellenic Dairies S.A.) 14.0 78.7
4 Nescafé 11.0 80.8
5 Papagalos 11.0 73.1
6 Noynoy 10.0 78.3
7 Melissa 10.0 81.2
8 Giotis 9.0 86.0
9 Kyknos 9.0 73.5
10 Misko 8.0 79.6

About The Methodology

The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.

Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.

For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.

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