Aldi Nord is now offering regional mineral water from various branded manufacturers in its range.
The supermarket giant now stocks water that comes directly from the surrounding areas in 25 regions across Germany.
The move was preceded by a test campaign last year, which was met favourably by customers.
Tobias Heinbockel, managing director category management, Aldi Nord, said that the company noticed an increased emphasis placed on local produce by its customers, saying "it is becoming more and more important for our customers to buy products from the region".
Heinbockel also pointed out the advantages of sourcing products locally, saying that they offer "more climate-friendly service routes. The transport route from the source to the respective Aldi Nord regional company is around 80 kilometers on average."
At Aldi Nord, around 130 regional SKUs are available year-round, including fruit, vegetables, herbs, eggs, milk, and fresh meat products. All products are made, processed, and packaged in the respective federal state or from a nearby region.
Local produce is set to play a strong role in Aldi Nord's future, with Heinbockel adding that "our goal is to further expand the range of regional products, with a view to the wishes of our customers and to strengthen cooperation with partners in the respective regions."
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.