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A Firework Of Innovations By Frostkrone For PLMA 2019

By Dayeeta Das
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  • Frostkrone will present a range of red-hot product innovations at the PLMA in Amsterdam on 21 and 22 May in the FOOD SECTION, hall 1, stand F-5584.

    The innovations ‘Lava Bites’ and ‘Crack ‘N’ Cheese Cubes’ have been selected by PLMA, and will be showcased at the New Product Expo - Idea Supermarket Area.

    Lava Bites - Fiery Bites And Crispy Coatings

    Lava Bites look like black volcanic rocks on the outside with a hint of glowing lava when it comes out from the oven or fryer.

    As one bites into the snack, the creamy cheddar cheese flows slowly from the crispy tempura batter.

    The red jalapeños provide a hot kick, adding all ingredients required to make a top-selling eye-catcher, particularly suitable for promotional weeks in retail.


    Lava Bites offer many possibilities to trade, food service, and end customer, and can be presented and served in an exciting and appealing manner.

    Lava Bites are deep-frozen and pre-fried.

    Crack ‘N’ Cheese Cubes

    The snack offers delicious macaroni in a savoury cheese sauce with crispy bacon covered in a crunchy bread coating.

    The handy shape of the Crack ‘N’ Cheese Cubes, which weigh around 28 grams, make the snack a popular one for in-between treats or as a side dish.


    Thanks to its modern, trendy square shape, the product offers a variety of possibilities for presentation and decoration.

    Crack ‘N’ Cheese Cubes, that are deep-frozen and pre-fried, are prepared in a few minutes in the oven or fryer.


    Maxxarella is an awesome cheese delight, that has been manufactured using a special process.

    The cheese melts tenderly in a finely spiced crispy breaded coating that is golden yellow in colour.


    With a piece weighing about 37grams Maxxarella is significantly bigger than the standard Mozzarella Stick.

    Introducing The New Frostkrone Food Group

    Again this year, Frostkrone uses the Amsterdam fair to exchange ideas with national and international business partners.

    Frédéric Dervieux, managing partner of the Frostkrone Group, commented, "This year's PLMA is an excellent opportunity to introduce the new Frostkrone food group and to present the extended, very comprehensive product portfolio to our retail and food service partners. You can get to know and test the wide variety on site."

    Besides Frostkrone Tiefkühlkost GmbH and Bornholter Käsevertriebs- und Produktionsgesellschaft mbH, the Frostkrone Group includes the two French companies Piz'wich Creative Snacks and Varenne Gastronomie as well as the US-American company Rite Stuff Food, Inc.


    The food group's diverse product range is available worldwide, including Scandinavia, the Netherlands, France, Spain, Portugal, Great Britain, Switzerland, Eastern Europe, Russia, and the USA.

    For more information visit

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