A-Brands - FMCG
Economic Pressure Led to Fewer New Product Innovations In 2022, Says Circana
Brands launched 16.5% fewer new product innovations in 2022, due to growing economic pressures, a new report from Circana has found.
Shaping A New Innovation Ecosystem To Meet Future Demand
Ananda Roy, SVP, CPG Growth Insights & Thought Leadership - Circana, examines why a rethink of product development might be required in a rapidly chang...
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