Forget 2020, How Will Food And Drink Brands Approach The Market When 2030 Arrives?
With the new decade just weeks away, research firm Mintel has published what it believes will be the key trends to shape the food and drink industry at its close, in its Global Food and Drink Trends 2030 report.
As the research states, many of the trends that permeate the industry today will still have relevance to the consumer of 2030 – plant-based diets and methods to combat food waste will become part of the mainstream, as consumers collectively seek more sustainable consumption and innovation.
Similarly, the healthy-eating trend will take on new meaning, with a wide variety of health-testing services, artificial intelligence-enabled apps and increased data collection influencing how consumers make food choices, and plan for long-term cognitive health.
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