Health And Nutrition In The Spotlight At Vitafoods Europe

By Steve Wynne-Jones
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Health And Nutrition In The Spotlight At Vitafoods Europe

If you’re a supermarket retailer exploring opportunities for health and nutrition products, Vitafoods Europe 2017, taking place from 9-11 May at Palexpo Geneva, is an event you will not want to miss.

With more than 1,000 exhibitors and over 18,500 visitors, this year’s Vitafoods Europe will offer a range of attractions across four key market areas: ingredients & raw materials, branded finished products, contract manufacturing & private label, and services & equipment.

Vitafoods Europe is now firmly established as the place to be for supermarket retailers who want to do business in the nutrition category. It provides an unrivalled opportunity to discover new ingredients, finished products and packaging concepts, while learning about the latest industry developments and networking with suppliers and other experts from the global nutraceutical industry.

New Products

Hundreds of new ingredients will be exhibited at Vitafoods Europe 2017, with 90 of them showcased in the New Ingredients Zone alone.

There will also be plenty of innovation on show in the New Products Zone, while the Springboard Pavilion will provide a space for retailers to engage with entrepreneurs at the cutting edge of the nutrition sector.


For those who like their information bite-sized, the unique Vitafoods Launchpad will offer concise, highly focused exhibitor presentations about the latest products and ingredients.

Other popular features at Vitafoods Europe 2017 will include the Vitafoods Tasting Centre, where retailers will be able to experience new functional foods and beverages for specific health needs, and the Packaging Innovation Centre, which will cover advances in packaging technology, with a focus on design, delivery systems, convenience, labelling and sustainability.

International Focus

Vitafoods Europe 2017 will be a truly international affair, featuring exhibitors from all over the world.

As well as companies from a multitude of countries participating independently, there will be a total of 12 International Pavilions – more than ever before – with dedicated spaces for exhibitors from Germany and Canada for the first time.


There is no doubt that this is an exciting time for the health and nutrition category. With a huge diversity of new products, ingredients and packaging concepts on show, Vitafoods Europe 2017 will be the place for supermarket retailers to explore the opportunities that lie ahead, to source new products and to get business done.

For more information about visiting Vitafoods Europe 2017 visit

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