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A-Brands

Kraft Heinz Agrees To Sell Russian Baby Food Business

By Reuters
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Kraft Heinz has agreed to sell its baby food business in Russia to local drinks and snacks maker Chernogolovka, the U.S. food giant said, as domestic firms continue to capitalise on the departure of Western brands.

Chernogolovka has been one of the major beneficiaries of the corporate exodus from Russia in the past year, snapping up Kellogg Co's local operations and eyeing a huge increase in its share of the soft drinks market as Coca-Cola and Pepsi cut ties.

According to Chernogolovka, the deal will include two factories and the "Umnitsa" and "Sami s usami" brands.

'A Smooth Integration'

"We anticipate closing the deal in the second half of 2023 (Q3) and will continue working with Chernogolovka post-completion, to ensure a smooth integration," a Kraft Heinz spokesperson told Reuters.

The deal has been in the works since before the conflict in Ukraine, a Kraft-Heinz spokesperson added.

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"The decision to sell is a commercial decision in the best interests of our people and the local communities who rely on the local distribution of baby food products," the Kraft-Heinz spokesperson said in an email. "This agreed sale ensures we can continue to keep vital baby food products accessible to all."

The deal is subject to regulatory approval, Chernogolovka said.

Read More: Kraft Heinz Forecasts 2023 Profit Below Estimates On Higher Costs

Buyback Clauses

Exiting firms are being forced to sell their Russian operations at deep discounts, with several being handed over for a nominal fee and many incurring large write-downs. Companies often insert buyback clauses that could one day see them return.

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Neither Kraft Heinz nor Chernogolovka disclosed the price or mentioned any buyback clause.

Russia's Kommersant newspaper reported on Thursday, citing sources, that Kraft Heinz estimates the deal's value at between RUB 2.5 billion (€30 million) and RUB 3 billion (€36 million) but the government is yet to approve the valuation.

Deals require approval from a government commission that monitors foreign investment. This week, the commission said foreign investors from "unfriendly" countries selling assets in Russia would be obliged to donate at least 10% of the sale price to the Russian budget.

Read More: Kraft Heinz To Sell B2B Powdered Cheese Business To Kerry Group

News by Reuters, edited by ESM – your source for the latest A Brands news. Click subscribe to sign up to ESM: European Supermarket Magazine.

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