Food giant Nestlé has announced the launch of a new plant-based version of Milo in Thailand.
The new plant-based alternative uses soy combined with Milo’s signature malt flavour and is high in calcium and contains vitamins and minerals.
The ready-to-drink beverage is packaged in a carton designed for recycling and comes with a paper straw.
Chaiyong Sakulborrirug, business executive officer of dairy and adult nutrition at Nestlé (Thai) Ltd, said, “Milo is a much-loved and iconic brand, so we are proud to offer people this new soy version.
“Plant-based beverages are becoming increasingly popular in Thailand as people look to lessen their environmental impact and take care of their health. We believe this launch will help create a positive trend towards plant-based alternatives.”
Nestlé is using its expertise in plant-based nutrition to develop dairy alternatives from pea, rice, oat, soy, coconut and almonds.
The food giant’s R&D centre in Singapore serves as its regional innovation hub for innovation in plant-based meat and dairy alternatives in Asia.
The development teams worked with the Milo team in Thailand to create the plant-based version of Milo.
Guglielmo Bonora, head of Nestlé's R&D centre in Singapore, said, “We're expanding our plant-based offerings with nutritious, tasty, products that complement the everyday diet of people in Asia for many different meal occasions.
“We leverage our expertise in dairy proteins, nutrition science, plant sciences, as well as culinary arts, to adapt the products to local preferences and needs.”
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More than 40% of consumers in the Asia region are shifting to more plant-based diets, with 11% opting for vegetarian and vegan food, and a third moving to a 'flexitarian' diet that is lighter on meat and dairy products, Nestlé added, citing a recent survey by GlobalData.
© 2022 European Supermarket Magazine – your source for the latest A-Brands news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.